In the midst of a challenging political and unstable situation, we rose to the occasion to develop an innovative approach for the COVID-19 mega-vaccination campaign in Sudan. Instead of intimidating or coercing people to get vaccinated, we used incentives to motivate them. As creative and communication strategy consultants for UNICEF and the Ministry of Health, we were determined to achieve herd immunity and prevent high mortality and morbidity rates among the Sudanese population. Through a comprehensive communication strategy and the creation of all communication materials, including audio, visuals, activation plans, and influencer campaigns, we were able to inspire and empower people to take action for their health and the health of their community.