At the time we got the task of representing Araak’s brand Pepsi, we observed that their main deficiency was brand visibility on all the media platforms specifically social media, so here’s what we did to resolve the issue. We approached our client-centered work style to grab both the clear and the unclear requirements for the campaign , focusing on reconsidering both brand perception and positioning which helped us achieve an influential presence on the digital world (social media), widening the scope of the online interaction as follows :
It was remarkable then that we were the only approved local agency worldwide that handles work with PepsiCo besides fruitfully producing their first commercial in Sudan! Pepsi campaign was another noteworthy mission successfully achieved by our team together with the collaboration of Pepsi.

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