Bank of Khartoum made the deal with Kindle in March 2018! At the time they were launching a new mobile application that assists both BOK account holders and non BOK account holders to handle their payments and transactions in few minutes from home! The challenge was big as we needed to creatively create new strategies for growing the newborn service! After closely working with the client and understanding their insights, we launched numerous soft & hard campaigns on platforms such as TV, digital media, roadshows, offline activities, activations and grand competitions ( Vehicles were given away during the whole month of Ramadan). We finally were able to reach the top of the list amongst opponents in Sudan, marking BoK as the highest downloaded application in Sudan as well as increased growth.